In order for a rich Web 2.0 experience to support a productive
workforce, a user-centric design and development approach must be
followed. And at the core of this pattern is a principle that can
be summarized using the term wabi-sabi.
This term represents a comprehensive Japanese aesthetic view of
beauty in natural simplicity, among other concepts. In a
user-centric design and development approach this is manifested in
an elegant yet simple design that is highly usable and intuitive,
and is maintained with constant quality improvement as the primary,
Our user interface designs are attractive and focused on user
tasks and goals. We talk about the death of software products due
to poor design. The implication of that statement is that an
ugly design can kill a product. But we are also keenly
aware that a beautiful design with poor usability can also
kill a product. Our team designs beautiful, intuitive, highly
You're undoubtedly asking yourself what this title even means.
Excellent! That means we've got your attention. In a nutshell,
skeuomorphism is the practice of making something new look
like something old, and in the case of digital design, making
something on-screen look like something in the real world, like
making an on-screen calendar look like a paper one.
But the point isn't so much that we entirely avoid this
practice. There are certainly times when we may want to use this
practice ornamentally. And providing visual comfort in the familiar
is an oft used tactic in the digital realm. But as a general rule,
it is unwise to try and shoe horn a digital user interface into a
physical construct. That approach confines the usability of the
digital user experience to that of the physical, without the
benefit of physical interaction. In the example of a paper
calendar you miss out on the feel of the paper, the ease of paging
with your fingers, the convenience of holding it in your hand or
hanging it on your wall.