The H. J. Heinz Company, or Heinz, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania. It was founded by Henry John Heinz in 1869. The H. J. Heinz Company manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories.
Ore-Ida, maker of retail potato products like Tater Tots, hash browns, french fries, and more, was partnering with Disney for the upcoming Pixar animated movie Frozen to offer a sweepstakes and generate buzz. Heinz was using Sitecore in a multi-tenant environment, and needed a microsite that provided site visitors with the best experience, including being able to handle the traffic the sweepstakes was likely to generate.
The microsite also needed to provide information and excitement for the upcoming theatrical release, as well as a string connection between the film and family-friendly Ore-Ida frozen food products.
H.J. Heinz Company
- Retail food products and food services
- 4 weeks
- Bandwidth and traffic analysis
- CMS development
- Github source code repository management
- Responsive markup with SCSS
- Technical research, consulting