National Express LLC (NELLC) is the North American subsidiary of National Express Group, PLC, one of the premier transportation firms in the United Kingdom. They provide customer focused transportation services, including charter bus trips, bus shuttles and logistics planning for events of any size across the United States and Canada. Event planners and organizations across North America partner with NELLC to experience best in class customer service, cost efficiencies and safety.
National Express asked Fynydd to help them grow their Durham Charter and School Services businesses. We worked with National Express stakeholders to understand their marketing challenges and the needs of their prospective customers. Once the landscape was understood, we recommended a new content structure focusing on user needs. There was some friction with the client at first regarding the display of price ranges and other information. They had concerns over being clear with customers regarding information that was difficult to quantify.
They also wanted leads to be pushed into their Salesforce account so that representatives could easily follow-up with customers through a centralized mechanism.
- Commercial transportation
- 6 months to MVP
- API integrations
- CMS development
- Gap analysis
- Technical research, consulting
- User experience strategy and design
- User interface design