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Website Builder Service Or Custom Website?

Michael Argentini Avatar
Michael ArgentiniFriday, May 9, 2025

There is a world full of "build your own website" services that allow just about anyone to stand up a new website in a few hours. Even organizations can leverage the simplicity offered by these services to set up an online store, community, and more. Here are a few examples of why people typically choose these services.

  • Quick setup and time to market
  • Reasonable up-front pricing
  • Design templates
  • Integrated services, like shopping carts and email
  • Managed hosting

Sounds great! But as with everything in life, there are tradeoffs.

  • Quick setup and time to market means giving up control over things like your domain name, web app design, email provider, and more
  • Reasonable up-front pricing usually means a tiered pricing model with add-on pricing for essential features like a custom domain name, additional bandwidth, and increased storage
  • Design templates mean your web app will largely look like a lot of other web apps that use the service, and may not match your vision, and custom designs can require service-specific web development
  • Integrated services also means no choice over the provider of the service, which could be missing features you need
  • Managed hosting means scaling (growing) is significantly more expensive, network bandwidth caps can apply, and true customer and data ownership are dubious

Regardless, these services can be a great way for individuals and small organizations to bootstrap their web presence, and in many cases, you can happily continue to use the service for years.

But there are also long-term lock-in issues that can be more serious, potentially impeding your growth, for example:

  • You may contractually own your data, but extracting it to migrate to another platform is usually not practical or possible at all; they don't want you to leave
  • When the service changes (features, pricing, etc.) or if the service is purchased by another entity, you usually have no choice other than rolling with it, for better or worse
  • If the service shuts down, you're going to struggle to replace everything they offered to your visitors in a relatively short period of time
  • Most successful businesses will outgrow these services anyway, so you could be missing out on long-term savings

Custom Websites

If the tradeoffs are too much to swallow, fear not! You can also go with a custom web app tailored specifically to your needs and budget. It can match your vision without compromises and scaling can be managed more easily as your business or traffic grow.

So how do you get started? With a builder service you first have to find one with the price and features you need, and then create an account and dig into their control panel to start configuring your website. Whereas for a custom website the first step is to find a web development partner you can rely on for advice and technical expertise, like Fynydd. Your partner can help gather your ideas, come up with a plan, and build your web app, all within your budget and timeline. They're usually experts in both new web app projects and migrations from other platforms and services. Most importantly, they fill the knowledge gap left by the "build your own website" service.

A web development partner will choose technologies that have a proven security track record. One way we do this is by consulting the CVE database; a publicly funded global resource for tracking common vulnerabilities and exposures. For example, a CVE search quickly reveals that WordPress has historically been a security nightmare.

Your development partner will help you with a design that matches your vision, a hosting service that meets your needs and budget, a security review, a backup plan and disaster recovery strategy, and more. When the time comes to grow your platform, they can help with that too. And throughout the journey you maintain full control over your brand, your website, your data, and your customers.

Want to know more?

There's usually more to the story so if you have questions or comments about this post let us know!

Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!

How can we help?

Whether your organization is big or small, book a conference call or request a project estimate and find out how Fynydd can help with your next web development or mobile app project!

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