We've helped digital marketing and SEO agencies implement their strategies for years. Even when they have software development staff we've been able to augment their team and provide real value. The key takeaway is that when timelines and budgets are tight, and your development staff is booked, reduce risk and scale up quickly with a software development partner. Here are a few reasons why this makes sense.
It can be hard to resource digital marketing projects on short notice. And bringing in contractors can add significant risk; from lack of expertise to limited availability and single point of failure scenarios.
Using an experienced development partner is a better choice when time, quality, and/or risk aversion are paramount. You will have a self-managing team at your disposal. They will provide redundancy, coordinate with your project and account managers, and provide additional resources when needed.
Software development in a single vertical tends to restrict professional growth. And though teams tend to coalesce and work better together over time, their shared experience is likewise limited. It's like being a movie reviewer of science fiction who is then asked to review a documentary on the Renaissance.
When you periodically leverage a software development partner you add a diversity of experience across industries that helps you deliver better services to your clients. It also helps your team learn and grow.
When it comes to providing digital marketing services, specialization is a key asset when generalization is your model. Agencies typically offer a full-service product, and as such may even have their own software developers. This means that they have to provide the expertise for two unique businesses.
Focus typically yields better quality. That's why it can be a huge benefit to engage with a software development partner, especially on your most important projects. They provide specialized services that improve the quality of your digital tactics, as well as reduce time to market. And they're typically more experienced in working with a wide range of development platforms and services.
There's usually more to the story so if you have questions or comments about this post let us know!
Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!
In the past three decades, tremendous progress has been made in the fight against cancer, but there is still so much more work to be done. At Deciphera, we remain steadfast in our mission to improve the lives of people living with cancer - and that passion for making a difference extends to the patient groups and communities in which we live and work.
During the COVID pandemic, Fynydd partnered with Blue Sequoyah Technologies (https://bluesequoyah.com) to build Coursabi: a cutting edge learning platform (https://coursabi.com). It's an all-in-one learning solution with features like native and SCORM course support, video conferencing, audio and video libraries, forms, reports, events, and more, all presented as a concise learning journey.
We found particular success in the pharmaceutical and healthcare space, and are proud to see these clients renewing each year as they find success in keeping their teams trained, compliant, and most of all, happy.
One of our early subscribers, Deciphera (https://deciphera.com), has been at the cutting edge of cancer research for decades. They do great work, and we're proud to say that they have renewed their Coursabi subscription for 2025!
There's usually more to the story so if you have questions or comments about this post let us know!
Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!
There is a world full of "build your own website" services that allow just about anyone to stand up a new website in a few hours. Even organizations can leverage the simplicity offered by these services to set up an online store, community, and more. Here are a few examples of why people typically choose these services.
Sounds great! But as with everything in life, there are tradeoffs.
Regardless, these services can be a great way for individuals and small organizations to bootstrap their web presence, and in many cases, you can happily continue to use the service for years.
But there are also long-term lock-in issues that can be more serious, potentially impeding your growth, for example:
If the tradeoffs are too much to swallow, fear not! You can also go with a custom web app tailored specifically to your needs and budget. It can match your vision without compromises and scaling can be managed more easily as your business or traffic grow.
So how do you get started? With a builder service you first have to find one with the price and features you need, and then create an account and dig into their control panel to start configuring your website. Whereas for a custom website the first step is to find a web development partner you can rely on for advice and technical expertise, like Fynydd. Your partner can help gather your ideas, come up with a plan, and build your web app, all within your budget and timeline. They're usually experts in both new web app projects and migrations from other platforms and services. Most importantly, they fill the knowledge gap left by the "build your own website" service.
A web development partner will choose technologies that have a proven security track record. One way we do this is by consulting the CVE database; a publicly funded global resource for tracking common vulnerabilities and exposures. For example, a CVE search quickly reveals that WordPress has historically been a security nightmare.
Your development partner will help you with a design that matches your vision, a hosting service that meets your needs and budget, a security review, a backup plan and disaster recovery strategy, and more. When the time comes to grow your platform, they can help with that too. And throughout the journey you maintain full control over your brand, your website, your data, and your customers.
There's usually more to the story so if you have questions or comments about this post let us know!
Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!
Planning out a long-term strategy for your web project can really pay off. We were recently reminded of that when we were asked to create a mobile app (iOS and Android) for a web-based platform we designed and built several years ago. The platform is Coursabi, a learning platform that ensures growth at each milestone for everyone on your team. You can check it out at https://coursabi.com.
Desktop view of the Coursabi dashboard.
When we created the technical strategy we knew that a mobile app was a likely roadmap item. So we chose ASP.NET Blazor as the core platform technology. It allowed us to build a web app that felt like a single page app (SPA). And it gave us several hosting models: server, WASM (WebAssembly), and hybrid mobile. The most intriguing aspect of the Blazor Hybrid model is that unlike hybrid apps of the past, there is no web server running on the mobile device. Instead, all the C# code is compiled to native .NET code, and the web view (an embedded web browser) is only used to render the user interface. So the app runs as a native mobile app!
Various mobile (phone) views.
We knew that some features of the platform would have to be altered, since the mobile app has no web server. For example, Coursabi supports the SCORM format for external learning content. And due to security restrictions, they needed a host with a trusted root certificate. So moving that out of the platform and handling the routing changes were both necessary, but totally doable.
Another benefit of a mobile app version of the platform is that in many ways it also simplifies the security model, since the app is only running on the local device, whereas a hosted app needs to manage user state, among other concerns.
Tablet view is a hybrid of desktop and mobile.
If you have an ASP.NET-based web application, you can still leverage Blazor Hybrid to turn it into a mobile app. It just needs to first be migrated into a Blazor app. I'd also recommend reviewing your web app for opportunities to make it as mobile-friendly as possible. You don't want your mobile app to look or feel like a website. But those changes not only get you a great mobile app, they also improve how your app looks and feels in a mobile web browser. So you get twice the value.
There's usually more to the story so if you have questions or comments about this post let us know!
Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!
ZOIA Healthcare is a direct-to-patient provider of specialized nutritional products dedicated to empowering and improving the lives of individuals with inherited metabolic disorders and other rare diseases. They focus on navigating the complexities of healthcare, ensuring patients who require targeted nutrition that cannot be met through a regular diet alone gain access to necessary medical and low protein foods.
Accredited by the Healthcare Quality Association on Accreditation (HQAA), they adhere to stringent standards, helping their patients experience transformative outcomes. Their portfolio is curated to foster advancements in disease management, harnessing the power of nutrition.
ZOIA Pharma partnered with Fynydd to build a new web sales and marketing platform providing patients and organizations with a streamlined shopping experience. Individuals can browse, search, and purchase nutrition products, and even get notified when products are back in stock. And organizations also have the ability to offer a formulary catering specifically to their patients.
Some of the key features of the platform include:
CSS3
HTML5
JavaScript
Sass/SCSS
Amazon Web Services
C#
Github
Microsoft .NET
Microsoft Windows
SQL Server
Stripe
Umbraco CMS
There's usually more to the story so if you have questions or comments about this post let us know!
Do you need a new software development partner for an upcoming project? We would love to work with you! From websites and mobile apps to cloud services and custom software, we can help!
