Fynydd Blog

Fynydd was asked to help Ore-Ida and Disney by building a high-performance Sitecore platform for their upcoming sweepstakes supporting the movie Frozen. The sweepstakes was built as part of the Heinz multi-tenant Sitecore platform, with a high priority on security, performance, and availability.

The platform allowed visitors to enter the sweepstakes with enforcement of specific business logic regarding how often they could enter and how many times per day. It leveraged a two-tier caching system for optimal performance, including additional optimizations on media and delivery.

Some of the features of the platform include:

• Sitecore multi-tenant platform
• ASP.NET compiled and optimized
• Microsoft SQL Server Enterprise database service
• Security features for sweepstakes entrance restrictions
• Abuse protections including bot identification, distributed denial of service (DDoS) mitigations, scripting attacks, etc.
• SEO optimizations for optimal search engine placement
• Transactional email system for entrant communications

Given the large brands behind the promotion, it garnered a large amount of traffic in a relatively short period of time and was a huge success.

The performance metrics include:

• Recipes, product information, movie trailers, and more
• Heinz multi-tenant Sitecore environment
• 1,212,179 entrants in 75 days
• 16,162 entrants per day
• Opt-in conversion: 15%

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